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Beautiful Bowen

Whitsunday Regional Council has received $5m from the Queensland Government to make Bowen an even more attractive town for both domestic and international travellers. The 'Beautiful Bowen' project will include feature entry statements at the northern and southern approaches of the Bruce Highway, extensive landscaping, new signage and street art, improved seating and wayfinding, and upgraded roundabouts and footpaths.

The purpose of the Beautiful Bowen project is to improve townscape and visitor numbers. The implementation of this project will deliver the following outcomes in Bowen:

  • Undertake Townscape Improvements
  • Improve the “visibility” of Bowen
  • Recognise and celebrate the positive elements about Bowen
  • Improvements to signage, footpaths, lighting
  • Installation of public art
  • Improvements to landscaping
  • Attract people to Bowen by encouraging visitors to journey into, explore, holiday and stay- not drive past
  • Encourage youth to stay in Bowen
  • Build community pride
  • Create a sense of excitement and anticipation about entering Bowen
  • Upgrade run-down areas needing attention
  • Build resident, visitor, and business investment confidence


Find out more:

  • View the video announcing the project on the right-hand side,
  • Read the below article published in the Bowen Independent, or
  • Click to download the article on the right-hand side under 'Document Library'


Whitsunday Regional Council has received $5m from the Queensland Government to make Bowen an even more attractive town for both domestic and international travellers. The 'Beautiful Bowen' project will include feature entry statements at the northern and southern approaches of the Bruce Highway, extensive landscaping, new signage and street art, improved seating and wayfinding, and upgraded roundabouts and footpaths.

The purpose of the Beautiful Bowen project is to improve townscape and visitor numbers. The implementation of this project will deliver the following outcomes in Bowen:

  • Undertake Townscape Improvements
  • Improve the “visibility” of Bowen
  • Recognise and celebrate the positive elements about Bowen
  • Improvements to signage, footpaths, lighting
  • Installation of public art
  • Improvements to landscaping
  • Attract people to Bowen by encouraging visitors to journey into, explore, holiday and stay- not drive past
  • Encourage youth to stay in Bowen
  • Build community pride
  • Create a sense of excitement and anticipation about entering Bowen
  • Upgrade run-down areas needing attention
  • Build resident, visitor, and business investment confidence


Find out more:

  • View the video announcing the project on the right-hand side,
  • Read the below article published in the Bowen Independent, or
  • Click to download the article on the right-hand side under 'Document Library'