Whitsunday Heart of the Reef Discovery Centre Market Sounding Report

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Whitsunday Regional Council, in conjunction with EarthCheck, have created the Heart of the Reef Discovery Centre Prefeasibility Study.

This report provides the concept development and economic appraisal for the two preferred concepts for the proposed Heart of the Reef Discovery Centre. This report forms the final part of Council’s pre-feasibility study for the Whitsunday Heart of the Reef Discovery Centre and adds to the Consultation Report and Market Sounding Report previously presented.

The Market Sounding Report included initial market review and stakeholder consultation to develop four concepts:

Concept A - Sound and light show located at Airlie Beach Lagoon. (included in Prefeasibility study)

Concept B - Progressive storytelling through Airlie Beach.

Concept C - Physical Discovery Centre experience co-located with another tourism experience. (included in Prefeasibility study)

Concept D - Standalone Discovery Centre experience in Airlie Beach.

Our Economic Development Branch will continue investigations into the two preferred options with key stakeholders. You may discuss further with our Economic Development Branch by emailing info@whitsundayrc.qld.gov.au.

Proudly funded by the Commonwealth and Queensland Governments through the Disaster Recovery Funding Arrangements (DRFA).

Whitsunday Regional Council, in conjunction with EarthCheck, have created the Heart of the Reef Discovery Centre Prefeasibility Study.

This report provides the concept development and economic appraisal for the two preferred concepts for the proposed Heart of the Reef Discovery Centre. This report forms the final part of Council’s pre-feasibility study for the Whitsunday Heart of the Reef Discovery Centre and adds to the Consultation Report and Market Sounding Report previously presented.

The Market Sounding Report included initial market review and stakeholder consultation to develop four concepts:

Concept A - Sound and light show located at Airlie Beach Lagoon. (included in Prefeasibility study)

Concept B - Progressive storytelling through Airlie Beach.

Concept C - Physical Discovery Centre experience co-located with another tourism experience. (included in Prefeasibility study)

Concept D - Standalone Discovery Centre experience in Airlie Beach.

Our Economic Development Branch will continue investigations into the two preferred options with key stakeholders. You may discuss further with our Economic Development Branch by emailing info@whitsundayrc.qld.gov.au.

Proudly funded by the Commonwealth and Queensland Governments through the Disaster Recovery Funding Arrangements (DRFA).

  • CLOSED: This survey has concluded.
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  • CLOSED: This survey has concluded.
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